Hilmar’s B2B digital trading platform expands to global customers.

Hilmar, Calif. January 25, 2024. Hilmar Cheese Company, Inc., one of the world’s largest cheese manufacturers and a global supplier of high-quality whey ingredients, has expanded its HilmarConnect digital trading platform to give customers worldwide 24/7, real-time access to cheese availability, price and timing of shipments.

HilmarConnect Global, which provides 24/7 access to cheese availability and pricing transparency, is now accessible to Hilmar customers across the globe for 40 lb. block Cheddar sales. The intuitive digital platform offers flexibility to customers in pricing, volume and timing of shipments via its web-based desktop and mobile applications. Through live bidding events that occur every two weeks, we are bringing visibility to the real-time global supply and demand volatility of all customers. This allows customers to secure future Hilmar capacity now with the flexibility to adjust product variety closer to actual production dates to meet their unique business needs. It additionally presents improved price discovery and arbitrage opportunities, allowing customers to evaluate price and physical supply in a single event.

The platform has a track record of proven success for domestic customers who have already embraced the trading experience for opportunity cheese, which will continue. We are excited to add 40 lb block Cheddar Cheese Sales to the platform beginning today.

Investment in this platform, powered by Nui Markets, comes at a time when B2B buyers are asking for a digital purchasing experience. According to Wunderman Thompson Commerce, 49% of B2B purchases are now made online and 62% of B2B buyers would like to have dedicated smartphone apps through which they can purchase.¹

“Hilmar is dedicated to our philosophy of flexibility and responsiveness to our customer relationships, and we’re excited to provide this solution,” stated Travis Coffey, Director of Sales.

Click here to learn more about HilmarConnect Global and access the platform. To register your account, get in touch with your Hilmar sales manager or contact us.

¹ Lokschin, B. (2021, November 24). The Evolution of B2B Digital Commerce: From Siple to Sophisticated Selling. Forbes. The Evolution Of B2B Digital Commerce: From Simple To Sophisticated Selling (forbes.com)